What sets it apart from other competitors such as YouTube and Instagram is its emphasis on short, 15-seconds or less clips created and edited within the app. TikTok is a very popular social media app centred around creating and watching videos. Create, share or watch creative short-form videos With such a large user case, there is new content for virtually any and all topics being added on a daily, or even hourly, basis. TikTok hosts content on topics as broad as gaming, comedy, DIY, food recipes, sports, and plenty more. You can easily find content catered to your niches and be endlessly entertained with hours of video content tailored to your likes and preferences. You can customise and control the content you see while browsing TikTok based on who you like and follow. TikTok is also a great app for inspiration. TikTok takes care of music licensing for you, which means that you don't have to worry about the sound being muted or your videos being demonetised, which can be a problem for smaller video creators. In addition to its large suite of video editing tools, TikTok also allows you to easily add music clips to your videos from a choice of millions of curated playlists from genres such as hip hop and EDM to rock, rap, country and plenty more. Add your favourite music and backing tracks The top videos of TikTok can easily reach millions of views within hours of being posted. Once your video has been made, TikTok's range of social media features allow you to easily send and share videos with your friends, with the potential for them to go viral.
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